South Korea, 2007: Dae Guk (Don Lee), is a business networker in the posh district of Apgujeong, Seoul. After hearing about the growing popularity of the plastic surgery business, he tries to partner with Ji Woo (Jung Kyung Ho), a young and brilliant plastic surgeon but whose medical license has recently been revoked and who is swimming in debt. Using his connections and more than a little bit of persistence, Dae Guk earns Ji Woo’s trust and together they set the groundwork for Dae Guk’s grand vision: to build the largest and best plastic surgery business in South Korea.